It watches the footage.
Inside the plan you already have. Everything else in Colecta reads your numbers. This reads the video file too, second by second, and hands both back on one timeline.
One reel a day on the full plan, one a week on free.
A real read
Real output from a read, in the real interface
Above the bar, things worth keeping. Below it, things worth fixing — bigger means more serious. Click one, or let it run.
Read for
What it reads
Eight things in the same file. Every finding carries the second it happened.
The score is arithmetic
No model decides the number. A fixed rubric out of 100, the same weights for every reel, and you always see the parts.
30
Hook
Strong 30 · neutral 15 · weak or missing 5
20
Pacing
8+ cuts a minute 20 · 4+ 15 · any 10 · none 0
20
Visual
Lighting 7 · framing 7 · stability 6
15
Audio
Voice quality 8 · sync 7
15
Engagement
Any text overlay 8 · a CTA present 7
The rubric is built for short-form. It rewards cuts, so a beautifully shot single take scores low on pacing by design — that is the standard we judge against, not a fact about your video. The breakdown is the feature; the total is the headline.
How it works
Four rules, and none of them move.
1
Your reels, an upload, or a link
Pick one from your connected account or upload a file — both plans. On the full plan you can also paste a link to any public reel.
2
Up to 90 seconds
Past that the read thins out, so it stops rather than guess at the back half.
3
One a week on free
The full plan reads one a day. No monthly pot to ration.
4
Numbers sit beside it, never inside it
You see how the reel did next to what the footage does. It will never draw one as the cause of the other.
It is open
Nothing to buy.
It sits inside the plan you already have — one reel a day on the full plan, one a week on free. No add-on, no separate product.