Frequently asked questions

It reads your own Instagram insights and answers questions about them — why a post over- or under-performed, how much of your reach is non-followers, which formats grow your followers, and what to try next. Every number it cites comes from your real data.

No. Access is strictly read-only. We never post, message, follow, or change anything on your account.

A public, Professional (Creator or Business) Instagram account, connected via Instagram Login. You do not need a linked Facebook Page. Audience demographics unlock at 100+ followers (Instagram withholds them below that).

You get a full first read and 14 days of unlimited questions free, with no card required. After that, live daily sync and weekly briefings need a subscription.

In India, ₹499/month or ₹3,999/year (GST included), paid via UPI Autopay. International pricing is $19/month or $149/year; card billing there is rolling out. Prices are shown for your region automatically at checkout.

Not yet. It analyses your captions, metrics, and watch behaviour — and it will tell you plainly when something is outside what it can see, rather than guessing about footage.

No — Instagram doesn't share other creators' private metrics, so we never invent benchmarks. Colecta compares you against your own history instead.

Your stored history stays readable. If you disconnect Instagram we drop the live token but keep your history for one-tap reconnect. You can export or permanently delete everything from Settings at any time.

Instagram tokens are encrypted at rest, passwords are hashed, and sessions are signed over HTTPS. You control retention and can delete your account whenever you want.